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12/08/2006 Catch PhraseThe thing about catch phrases is that they are so effective. They are the advertising jingle without music.Some of them, like “Stay The Course”, are used so often you realize the shell game connected to it as soon as you hear it. In that case we were supposed to feel that walking in circles is better than sitting and admitting we are lost. Some catch phrases are used so often they become permanent —— such as the “liberal” label dumped on Dimocrats. Right now, because Pelousi is from San Francisco, we hear a number of silly sayings about that city by a lot of people who have never even been there. The central truth to this mind wash is that repetition works. Everyone believes the members of the GQP are “conservative” and “against Big Government” when in fact they have introduced ALL of our deficits and EVERY Repuglican administration has added to the size of federal government. But the average Repuglican voter is ready to fight if you point this out because they have come to believe the catch phrases of the past decades. Some of these catchy little things are quite perplexing. Who really wants to be called a “Ditto Head”? Over the next weeks and months you are going to start hearing different versions of “The Way Forward”. This is an obvious attempt to persuade us not to look over our shoulders at the problems of the past while we plod forward hoping they don’t catch up with us —— and they always do. Now when anyone says anything about “The Way Forward” my ears hear the words “Put Your Blinders On” or “Please Stick Your Head In The Sand". |