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Definitive Sign
A psychotherapist was enjoying a growing practice since he graduated college.  So much so that he could now afford to have a proper sign advertising his services.  So he told a kid to paint a signboard for him & put it above his clinic entrance.

Instead of his business building up, it declined steeply.  He had especially noticed the ladies shying away from his clinic after reading the sign.  So he decided to check it out for himself.

One look and he understood why.  The boy only found a small wooden board to paint the sign on and he had split the word psychotherapist into the 3 words.

His new sign read:
Psycho-
the-
rapist